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A potential thin content penalty threat exists if your Blog design does not consider duplicate content issues.
You can easily do more harm than good to your rankings. A blog implementation may be an excellent way to steadily increase the depth of content on your site in a relatively easy and efficient manner. But only if it is done right! Utilising a Blog as a business enhancement tool is as good or better than a conventional "mailing list" email newsletter or article marketing and can actually serve that purpose too, in a fully automated manner.
There is a minimal challenge in getting a blog up and running, but make sure you host it on YOUR site. However, you will only derive benefits (and avoid penalties) if the blog runs on your own website (self-hosted). Note: my SEO services rates are modest, and I have a range of business SEO packages available.
It has an excellent "web browser" interface that allows you to add new material from your desk, or from home.

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